b2b.store enhancements to help wholesalers

E-commerce platform, b2b.store, has unveiled a trio of new features to offer wholesalers.

The free-mobile ordering app and e-commerce website can now provide individual customer pricing for every product and a promoted-products feature – while automated order acceptance is arriving in October.

The functions will add further tools to wholesalers’ armouries with effective use likely to drive more sales through digital channels.

“b2b.store has been exceptionally well received by the sector, with an unprecedented number of customers signing up since its launch earlier this year,” said b2b.store and RNF founder Rob Mannion.

“We are continually evolving the platform to meet customer demand and these new features are designed to make things as easy as possible for wholesalers to manage their apps while maximising sales.”

With promoted products now capable of being displayed in a highly visible and impactful manner, key lines or promotions can be pulled through to appear on category tiles on the b2b.store home screen.

October’s update will also see automated order acceptance added to the range of services on offer. This will create huge efficiencies as wholesalers will be able to make a call on the b2b.store API, pulling in the order straight to their ERP, removing any manual effort required to process the order and streamlining the process.

“The initial success of the platform is in part due to the freemium business model we have adopted, meaning there are genuinely no costs to getting up and running with our product,” added Mannion.

“In parallel, our development team is doing an incredible job delivering major product releases every month, allowing our customers to benefit from increasingly sophisticated functionality.

“With the continuing Covid-19 pandemic set to create an uncertain Autumn/Winter for many across the industry, we’re working hard to ensure b2b.store customers have all the tools they need to benefit from the flexibility and efficiency on offer through digital sales channels.”